PRESS RELEASE
July 8, 2025

For Immediate Release

Theresa Conti
Executive Director, The Cerrado Group

THE CERRADO GROUP ANNOUNCES LEADING RETIREMENT SOLUTIONS AS NEWEST MEMBER FIRM

NATIONAL – The Cerrado Group is pleased to announce that effective July 1, 2025, Leading Retirement Solutions (LRS) will become a member firm of the group. Leading Retirement Solutions was founded by Kirsten Curry in 2009, in a Seattle coffee shop, LRS has grown into a nationally recognized provider of retirement plan solutions.

Leading Retirement Solutions Founder & CEO, Kirsten Curry says “we are proud to join The Cerrado Group, an influential think tank and advocate for the essential role of independent Third Party Administrators (TPAs) in the retirement plan industry. For years, LRS has known The Cerrado Group as a powerful voice in elevating the visibility, standards, and strategic importance of TPAs. Their work has helped position TPAs as key stakeholders in shaping the future of retirement services. LRS is honored to be selected as one of The Cerrado Group’s newest members and to join a forward-thinking community committed to innovation, advocacy, and excellence in retirement plan administration.”

“Joining The Cerrado Group is a natural step for us, continues Curry”; “We share a deep commitment to strengthening the TPA community and driving forward-thinking solutions that benefit plan sponsors and participants alike. We’re excited to collaborate with other leaders who are just as passionate about the future of retirement.”

Echoing this sentiment is Nick Zapf, President of Cerrado Group member firm Dunbar, Bender & Zapf; “We are very excited to welcome Kirsten and the entire team at Leading Retirement Solutions to the Cerrado Group. Kirsten’s dynamic experience, thought leadership and unique expertise in the industry will be valuable additions to the ongoing growth and vision of the Cerrado group.”

The addition of LRS continues The Cerrado Group’s goal of representing the best that the industry has to offer, both from a service and industry wide knowledge base point of view. Member firms have a footprint that covers a significant portion of the nation, and they service retirement plans of all types. The Cerrado Group continues to grow organically as new member firm applicants are identified and vetted for inclusion. Making a continuing impact on the industry, members can be seen speaking at industry events, sales meetings, educational forums, and industry webinars, sharing their knowledge and expertise with other firms, advisors, and employers.

About the Cerrado Group:
This member only, 501(c)(6) Trade Association was established to offer an entirely new approach to the highly specialized work of retirement plan design, reporting, compliance, administration, and industry education. The Cerrado Group members, while remaining independent regional operators, actively combine their vast resources to fully serve the retirement plan industry at large.

Website: www.CerradoGroup.org

For more information, contact:
Theresa Conti, Executive Director of The Cerrado Group
TConti@cerradogroup.org
480-600-2348